Different communication and entertainment media as well as broadcasted contents will no longer be pigeonholed, unifying their production and distribution, their revenue models and also their utility models for end users.

 
Thanks to the digital age and the merge of platforms and standards, a media convergence is being created: Contents and Services in association, are produced by unified processes and are distributed in devices such as Internet, digital television, high-performance mobile and consoles.
Multimedia convergence affects all factors involved in B2B and B2C value chains. Similarly, users and consumers, who set their rules, demand new services. The way brands communicate with them is changing. One example is films and music. People demand online consumption, customised shopping and enjoyment and other additional services. The software “packaged” in formats such as DVD or CD is becoming extinct.

 
smartycontent is a company whose vision, mission, business model and value proposition are aligned with this historic event which is now in full swing.