Smartycontent’s brand_me EVO solution enables advertisers and brands to integrate and disseminate their videos according to their marketing, communication and advertising strategies.
Brand_me EVO includes analysis of results with the objective of optimizing the investment of the advertisers in their campaigns, expanding the range of messages emitted. Your player player can be customized with the campaign image of the product or brand.
It incorporates technology of interactive videos with which it is possible to convert a conventional spot into one with interactive contents and applications within the area of reproduction, being able to be applied for videos of branded content.
Brand_me EVO has a 360-degree analytical system to evaluate the results and be able to know with the scope of the campaigns. Analyze the video through an analysis solution that offers visualization data, the number of impacts per day, percentiles of visualization, index of viralization and so on.
Integration in web and social media in Internet and social media
The Smartycontent solution, brand_me EVO, offers different models of integration to reach the best ratios of notoriety, engagement with the user and efficiency in social networks.
Integrates webcasting and social networks of multi-screen video, with social impact analysis based on real-time algorithms specialized for the Spanish-speaking language on Twitter, Facebook, blogs, forums and news.
With the Sentsis monitoring tool, it is possible to carry out a real-time analysis of the action taken on social networks, offering the advertiser a global vision of reach reached, the degree of influence reached in social networks or the impacts and mentions.
Its integration in the web pages is done in a simple and reliable, in a single line, avoiding the manipulations and errors of integration.
To incorporate the videos in Youtbe offers a player of its own; That is, the integration model is based on the ingestion of videos of this network in the Smartycontent players themselves. In this way, it is facilitated to the brand and its agency viewing statistics since, option that does not provide the Youtube player.
This tool also controls the broadcast on Twitter based on the Klout ranking, offering the incorporation of more than 5,000 Twitter users for the viralization push of the campaign that you want to perform.